From data custodian to intelligence engine: How WPP is operationalising AI at scale

How does one of the world's largest marketing groups turn vast client data into competitive advantage? In this conversation with WPP's global head of data science, hear how WPP built AI apps before it was mainstream and is now deploying agentic AI to unlock real-time intelligence for global brands.

Leonardo Reyes
Global Head of Data Science
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WPP